Marketing Communication Governance Workflow
The platform supports structured pre-publication review and documented decision-making for healthcare marketing communications. Each piece of content follows a defined pathway from creation through to auditable approval.
Review Process
Content moves through six structured stages before publication, ensuring consistent review and documented accountability.
Content Creation
Marketing team prepares draft communication.
Structured Review Submission
Content submitted to platform for analysis.
Automated Risk Identification
System flags potential regulatory risk indicators and suggests revisions.
Human Review
Designated reviewer assesses findings.
Decision & Approval
Authorised personnel approve, revise, or reject content.
Audit Record Creation
System records review outcome, timestamps, and decision.
Content Creation
Marketing team prepares draft communication.
Structured Review Submission
Content submitted to platform for analysis.
Automated Risk Identification
System flags potential regulatory risk indicators and suggests revisions.
Human Review
Designated reviewer assesses findings.
Decision & Approval
Authorised personnel approve, revise, or reject content.
Audit Record Creation
System records review outcome, timestamps, and decision.
Structured review pathway supporting consistent decision-making and audit documentation.
Governance Principles
Advisory Analysis
All analysis provided by the platform is advisory in nature. Findings are presented as indicators for review, not as definitive compliance determinations. Organisations are responsible for interpreting findings within their own operational and regulatory context.
Human Review Required
The platform is designed to support — not replace — human decision-making. Every flagged item requires review by a designated individual within the organisation before any action is taken.
Organisational Decision Responsibility
Final decision authority on all marketing communications remains with the organisation. The platform documents decisions and maintains audit records, but does not approve or reject content on behalf of any organisation.