Marketing Communication Governance Workflow
The platform supports structured pre-publication review and documented decision-making for healthcare marketing communications. Each piece of content follows a defined pathway from creation through to auditable approval.
Review Process
Content moves through six structured stages before publication, ensuring consistent review and documented accountability.
Content Creation
Marketing team prepares draft communication.
Structured Review Submission
Content submitted to platform for analysis.
Automated Risk Identification
System flags potential regulatory risk indicators and suggests revisions.
Human Review
Designated reviewer assesses findings.
Decision & Approval
Authorised personnel approve, revise, or reject content.
Audit Record Creation
System records review outcome, timestamps, and decision.
Content Creation
Marketing team prepares draft communication.
Structured Review Submission
Content submitted to platform for analysis.
Automated Risk Identification
System flags potential regulatory risk indicators and suggests revisions.
Human Review
Designated reviewer assesses findings.
Decision & Approval
Authorised personnel approve, revise, or reject content.
Audit Record Creation
System records review outcome, timestamps, and decision.
Structured review pathway supporting consistent decision-making and audit documentation.